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Our Company


As San Diego natives and homeowners, we founded our company based on the need for a management company that offered competitive management fees and provided consistent bookings, while maintaining each home at the highest level.


Locally operated, with nearly 50 years of local San Diego County knowledge.




Surf Style’s focus is on one product – San Diego County property management. 100% of Surf Style’s business is dedicated to property management. We offer access to real estate sales agents should our homeowners be interested in buying / selling their home.


Our aim is to keep expenses low for our homeowners; expenses incurred from third party vendors and retailers is the cost we pass on to you with no additional mark-up fees.


Our team implements strategies & looks for creative ways to maximize revenues for homeowners with 2+ unit properties. This allows us to increase revenues by 15%+.


20% Short Term, 15% Monthly Furnished, & 7% Long Term | Full Service | Fixed. *No Credit Card Fees. As our company continues to grow organically, we are able to maintain one of the most competitive management fees in the industry. This enables us to pass along added profits to our homeowners. Our management fee is always 20% Short Term, 15% Monthly Furnished, & 7% Long Term tenancies; this is a fixed fee that does not increase annually. Our service level is always “Full Service,” which helps streamline the management process and maximize our client’s bottom line.


We advise on cost effective improvements over time in order to increase rates and generate repeat guests for all of our managed homes. We think of our management more as a partnership; as trust is earned & relationships are forged over time, Surf Style has a program in place to contribute funds towards improvements. Our #1 goal is always generating maximum revenues while maintaining our homes at the highest level.




General Manager

Cheri oversees all facets of Surf Style operations. Duties include managing other team members, support with escalated guest & homeowner concerns, inspect vacant homes, & onboarding of new homes. Cheri brings a wealth of knowledge to our team, with 20+ years of property management & hospitality experience including managing 300+ vacation rentals.



Reservations Manager

Cassie serves as a Reservations Manager & is responsible for all facets of guest reservations including reservations, housekeeping, administrative, & marketing functions. Cassie has a bachelor’s degree in Marketing from San Diego State University and previously served as a Property Manager for Hanken Cono & Assad Co where she managed 600+ residential units.



Operations Manager

Dana coordinates all Maintenance Work Orders at Surf Style including day to day maintenance, after-hours emergencies, guest services, and preventative maintenance. Dana graduated with a degree in Business Management at San Diego State University. In addition she brings a wealth of knowledge with over 10 years of work experience including a Field Property Manager at Golden Property Management.



Area Field Manager

Vare is our boots on the ground & helps maintain and inspect our portfolio of 170+ vacation beach homes for guest-ready conditions. Having lived and worked in San Diego since 2016 managing vacation rental homes, she has grown a vast knowledge of the local San Diego beach areas. Prior to moving to San Diego, Vare served as a Maintenance & Housekeeping manager at a Colorado ski resort where she oversaw 100+ units and 15 employees.



Office Administrator

As the Office Administrator, Farrah manages all general office operations and administrative duties that include purchasing office & property supplies, processing vendor invoices, & general guest services. Farrah joins Surf Style with 8 years of experience in education and customer service and brings excellent communication & organizational skills. She also has a Bachelor’s Degree in Communications from UC Davis.



Area Field Inspector

Chase joined the Surf Style team in 2023 as an Area Field Inspector. He assists in inspecting and maintaining our San Diego County coastal vacation homes to the highest standard for guest-ready conditions. Chase has a bachelor’s degree in Resort and Lodging Management from Chico State and as a San Diego native, Chase brings a wealth of local knowledge to the team. He previously served as an Assistant Property Manager for Vanitie Court Vacation Rentals as well as a Front Desk Agent for The Catamaran Hotel & Resort.



Area Field Inspector

Homeowner Testimonials


Robert B

“Surf Style is great at managing vacation rentals. Nick boosted income and lowered expenses at my cottage on Venice Court in Mission Beach and turned it into a successful year round rental deposit being a remodeled 75+ year old home. He always delivers on his income numbers and I have been referring him business for 5+ years now.”


Christine S

“This was our first rental experience and I’m so glad I went with Nick and his Surf Style team. Our house looked better when we got back than when we left it!”


Kyle M

“We have been delighted with Surf Style Vacation Homes' service and attention to all the details of our rental property. We recommend them highly!”


Richard G

“We have had an excellent experience with Surf Style: Nick has been very responsible and communicative; he handled all issues in a very professional manner and have rarely needed to contact us; our reviews have been consistently excellent, both regarding the home as well as the service and communication provided by Surf Style. We feel fortunate to be working with them and recommend them highly.”


Richard and Leigh E

"Surf Style has been the property manager for our home in La Jolla for the last three years. Whether it has been rental management, the cleaning service, or addressing necessary repairs, our experience has been uniformly outstanding. Reliability, communication, and attention to detail have all been impressive. We can unequivocally and enthusiastically recommend Surf Style."


David W

“I have been with Surf Style for over 2 years, for my rental property in La Jolla shores. Nick and his staff do a great job! They have very good repair people and they respond to any issues in a timely manner. The cleaning people do a good job, and communication is never a problem. I highly recommend Nick and his team!”